The second panel in our inaugural Firestartr Spark Series, held June 16th at Second Home, was about demystifying Big Data and the growing industry around it.

Why did Big Data analytics become such a trendy topic? Why do we need it? Our speakers Peter Ellen, Rich Waldron and David White, each respectively founders and CEOs of Big Data For Humans, tray.io and Import.io, answer these and many more insightful questions. Kenneth Cukier from The Economist and Alain Falys from Firestartr modetared the panel.

Watch the full panel below to know how we got discussing sexy data, dinosaurs, death and more: